The PURE Insurance Championship is a PGA TOUR Champions tournament played annually at Pebble Beach Golf Links and Poppy Hills Golf Course. The tournament, impacting The First Tee, is a 54-hole event featuring 78 PGA TOUR […]

Buckle up for a whirlwind of excitement. These monthly events on August 26, September 23 and October 28 are your golden ticket to exploring the heart and soul of this […]

The 'West End Celebration', is an exciting blend of art and industry in the transformed area dubbed 'SoHo West'. The community opens their doors with music, dance & art celebrating […]

Rousing family entertainment, carnival rides, games and fun fair-food all celebrate Monterey County's unique history and heritage. The Monterey County Fair is an entertainment packed event for all ages happening […]

This free community event helps us kick off Labor Day celebrations! A first-of-its-kind drone light show is coming to Watsonville for this year’s Fire in the Sky and Airport Open […]

Santa Cruz is known near and far for its surfing legacy, but there is another water sport that finds a niche on our coast, with a similarly devoted following. Sailboats […]

The intensity level will be at an all-time high as the NTT INDYCAR SERIES returns for its season finale at the Firestone Grand Prix of Monterey. Five drivers were in […]

Come celebrate the vibrant traditions of the Latino community with mariachi, folklorico dancers, and a free beach concert. Enjoy Boardwalk rides and games plus fun food and beverage specials throughout […]

Stroll the festival with friends and family, sipping exceptional wines from Santa Cruz Mountain wineries while admiring the artistic talents of over 100 fine artists. Sway to live music and […]