San Luis Obispo Region
Welcome to SLO CAL, Where Life’s Too Beautiful to Rush®
With historic missions and a bustling college town, the San Luis Obispo region includes irresistible beach communities and an international reputation for winemaking. With over 16 different cities and towns, each destination has its own appeal—from the vintage Main Street-style downtown of Arroyo Grande to the classic California beach town of Pismo Beach, and the legendary Hearst Castle near San Simeon. Quaint Cambria is set among its namesake pines, while tiny Harmony is a onetime dairy community that’s now home to artists.
Official Tourism Info
Visit SLO CAL
Located in the heart of California’s Central Coast, SLO CAL boasts miles of picturesque beaches, rolling vineyards, and small-town charm. With 315 days of sunshine, SLO CAL is the perfect […]
Visit Morro Bay
CATCH THE SPIRIT OF MORRO BAY. A true gem, Morro Bay is a seaside fishing village known for sustainably caught fresh seafood, miles of unspoiled beaches, and bustling waterfront and […]
Visit Atascadero
To visit Atascadero is to experience California as it used to be. A time when face time was in person, pleasures were simple and taking in a sunset was the […]
San Simeon Chamber of Commerce
Situated along either side of one of the most beautiful stretches of Highway 1, San Simeon is a secluded retreat filled with natural splendor, endless outdoor adventure, scenic wonders and […]
City of San Luis Obispo Lodging
Named the “Happiest Place in the USA,” San Luis Obispo’s warm community and small-town charm offers travelers a taste of California’s cultural attractions, shopping and culinary experiences. Check out the […]
Visit Cambria
With its village charm, delicious flavors, natural wonders, and vibrant culture, the pine-studded coastal hideaway of Cambria has attracted those seeking rest, recreation, and renewal for more than 150 years. […]
Pismo Beach Conference & Visitors Bureau
Pismo Beach is a recreation and tourism-oriented town with admired restaurants featuring locally grown, wine country inspired cuisine and beautiful, oceanfront accommodations. Shop the Pismo Beach Premium Outlets, offering over […]
Arroyo Grande Tourism
The first thing you’ll notice about Arroyo Grande is the genuine character and charm. This is no faux historic village. It is a one-of-a-kind California original with a walkable downtown […]
Travel Paso
Escape to the majestic vineyards, rolling hills and the hundreds of miles of secluded back roads of Paso Robles. Located midway between Los Angeles and San Francisco, Paso Robles is […]
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Travel Itinerary: The Artist
Photo credit: Visit San Luis Obispo Calling All Dreamers, Art Lovers & Creatives Hit the road for five days of inspired sightseeing... -
Travel Itinerary: The Storyteller
Photo credit: Ben Ingram for Visit Santa Cruz Tales from the Pacific Coast Highway Discover the stories that shaped the Central Coast...