The PURE Insurance Championship is a PGA TOUR Champions tournament played annually at Pebble Beach Golf Links and Poppy Hills Golf Course. The tournament, impacting The First Tee, is a 54-hole event featuring 78 PGA TOUR Champions players, 78 junior golfers (ages 15-18) from The First Tee and 156 amateurs.

Since 2004, the PURE Insurance Championship has been one of the most exciting stops on the PGA TOUR Champions schedule, producing champions such as Hale Irwin, Jeff Sluman, Kirk Triplett and Paul Broadhurst.