Santa Barbara Region

The American Riviera

Find your own “American Riviera” in the Santa Barbara region. Let the spirit of exploration lead the way: Bask in the sunny beaches of Carpinteria, let the romantic Spanish architecture of Santa Barbara woo you, and embrace the wild North County coast. Lose yourself in the winemaking enclaves of Santa Ynez Valley, and discover the western spirit of Santa Maria Valley.

Official Tourism Info