Santa Barbara Region

The American Riviera

Find your own “American Riviera” in the Santa Barbara region. Let the spirit of exploration lead the way: Bask in the sunny beaches of Carpinteria, let the romantic Spanish architecture of Santa Barbara woo you, and embrace the wild North County coast. Lose yourself in the winemaking enclaves of Santa Ynez Valley, and discover the western spirit of Santa Maria Valley.

Official Tourism Info

  • Travel Itinerary: The Mover

    Photo credit: Highline Adventures Wild Miles: Action-Packed Adventures on the Central Coast Experience an unforgettable week of adrenaline-filled adventures and epic road...
  • Travel Itinerary: The Artist

    Photo credit: Visit San Luis Obispo   Calling All Dreamers, Art Lovers & Creatives Hit the road for five days of inspired sightseeing...