Santa Barbara Region
The American Riviera
Find your own “American Riviera” in the Santa Barbara region. Let the spirit of exploration lead the way: Bask in the sunny beaches of Carpinteria, let the romantic Spanish architecture of Santa Barbara woo you, and embrace the wild North County coast. Santa Barbara woo you, lose yourself in the wine making enclaves of Santa Ynez Valley, and discover the western spirit of Santa Maria Valley.
Official Tourism Info
It’s wine o’clock the entire month of October! Find some of the best wine events, wine trails, and wine ideas...
In every original road trip, it’s essential to find the best places to Rest, Refuel, Recreate, and Retail. Follow us...