This will be the last one for the season!! So bring your thinking caps! We will be enjoying the warm weather under the event tent!

The PURE Insurance Championship is a PGA TOUR Champions tournament played annually at Pebble Beach Golf Links and Poppy Hills Golf Course. The tournament, impacting The First Tee, is a 54-hole event featuring 78 PGA TOUR Champions players, 78 junior golfers (ages 15-18) from The First Tee and 156 amateurs. Since 2004, the PURE Insurance Championship has been one of the most […]

The 'West End Celebration', is an exciting blend of art and industry in the transformed area dubbed 'SoHo West'. The community opens their doors with music, dance & art celebrating Sand City's unique ways of living and working together.

Rousing family entertainment, carnival rides, games and fun fair-food all celebrate Monterey County's unique history and heritage. The Monterey County Fair is an entertainment packed event for all ages happening every year on Labor Day weekend. Featuring everything you love about the fair — from traditional and specialty food vendors, carnival rides, carnival games, artesian […]

This free community event helps us kick off Labor Day celebrations! A first-of-its-kind drone light show is coming to Watsonville for this year’s Fire in the Sky and Airport Open House. Watsonville’s Airport Open House includes first responder aviation assets, local agri-business flight departments, antique aircraft, flyovers, parachute flag jump, live music, free Kidz Zone, […]

Santa Cruz is known near and far for its surfing legacy, but there is another water sport that finds a niche on our coast, with a similarly devoted following. Sailboats dot the waves almost as frequently as surf boards here, benefiting from the tides and currents that make this beach town so special. So it […]

The intensity level will be at an all-time high as the NTT INDYCAR SERIES returns for its season finale at the Firestone Grand Prix of Monterey. Five drivers were in the hunt for the title in 2022, with Alex Palou winning the race, and Will Power capturing the coveted Astor Cup to win the overall […]

Come celebrate the vibrant traditions of the Latino community with mariachi, folklorico dancers, and a free beach concert. Enjoy Boardwalk rides and games plus fun food and beverage specials throughout the park. ¡Vamos a la playa!

Stroll the festival with friends and family, sipping exceptional wines from Santa Cruz Mountain wineries while admiring the artistic talents of over 100 fine artists. Sway to live music and be inspired by local dance groups while taking in the ocean breeze and breathtaking view of the Monterey Bay. Feed your cravings with tantalizing cuisine […]