Brian Waterbury Memorial Rock to Pier Fun Run

Join us for the 52nd running of the Brian Waterbury Memorial Rock to Pier Fun Run. This point to point race is held completely on the beach (hard packed sand) from Morro Rock to the Cayucos Pier. This event is open to participants of all ages and abilities. The event will begin at Morro Rock […]

Brookshire Farms Pumpkin Patch

Bring the whole family to this charming, small-town vibe pumpkin patch and fall festival. Spend a day picking out the perfect pumpkin for carving, try your luck in the corn maze, hop on a hayride and eat delicious autumnal food. With plenty of activities for kids, including inflatable slides and an obstacle course, Brookshire is […]

Atascadero Colony Day

The parade will start at 10 a.m. and run down El Camino Real from Davis Auto Body to West Mall and Palma Ave. by Sunken Gardens. The Festival will start immediately after the parade and continue until 3 p.m. There will be a variety of vendors, entertainment, and food in and around the Sunken Gardens. […]

Oktoberfest SLO

Oktoberfest SLO is an annual festival dedicated to celebrating German music, food and beer. This year’s event will be held at the iconic Madonna Inn Expo Center. Tickets are limited, so buy yours today!

Trick or Treat Downtown

Join in on the Halloween fun at this safe, family-friendly event! People and pets of all ages are welcome to come and enjoy family, children, and pet costume contests, hay maze, and of course, Trick or Treating! This event is free to attend and brought to you by the Downtown Business Improvement District.

Central Coast Entertainment Expo

Surrounded by some of the greatest vineyards, beaches and cities in the world, the village of Arroyo Grande makes this an ideal location on the Central Coast to gather and share the love of entertainment creation. The CCEE will screen classic crowd favorites, feature local films, while also providing attendees with an insight into the […]

Holiday Boutique

Kick off the holiday season at the Pavilion on the Lake in Atascadero! Over 50 vendors await you at this one-day craft show where all the items are handmade! Get a head start on your holiday shopping or buy something special just for you.

2nd Annual Atascadero Fall Festival

The 2nd Annual Atascadero Fall Festival will be a three-day, free admission event at the beautiful Sunken Gardens in Downtown Atascadero from November 18th- 20th!  Friday 4 - 10pm Kick off the Atascadero Fall Fest! Carnival rides, games, and bands Saturday 12 - 10pm Live music on two stages Carnival rides and games Street faire […]

Santa House on the Embarcadero

Come visit with Santa and have your picture taken. Santa will be at his house on the Embarcadero near the Chess Board the weekends of December 3rd-4th , 10th-11th, and 17th-18th.

Annual Light Up the Downtown Holiday Celebration

Beginning at 5:30pm, you can sip and shop with the Atascadero Chamber of Commerce’s ever-popular Art, Wine & Brew Tour! At 6pm, gather in the Sunken Gardens area in front of Historic City Hall as our City officials and the community count down to the lighting of our beautiful building. Soon after the lights come […]

Morro Bay Annual lighted Boat Parade

December 3rd beginning at 6:00pm the official Lighted Boat parade will light up the night. Be dazzled as our fishing, leisure and yachting community take to the water with decorated boats with dazzling lights and holiday cheer. Ooh and aah as participating boats compete for prizes and celebrate the holiday wonder along Embarcadero. Parade will […]

Winter Wonderland

Join us for one of the Central Coast’s largest holiday events! Atascadero’s Sunken Gardens and the entire downtown will be transformed into a magical snowy paradise. There will be a massive snow slide made up of 75 tons of snow! There will be shopping and entertainment and even an appearance from Santa and Mrs. Claus. […]