Santa House on the Embarcadero

Come visit with Santa and have your picture taken. Santa will be at his house on the Embarcadero near the Chess Board the weekends of December 3rd-4th , 10th-11th, and 17th-18th.

Winter Wonderland

Join us for one of the Central Coast’s largest holiday events! Atascadero’s Sunken Gardens and the entire downtown will be transformed into a magical snowy paradise. There will be a massive snow slide made up of 75 tons of snow! There will be shopping and entertainment and even an appearance from Santa and Mrs. Claus. […]

Morro Bay Winter Bird Festival

The 2023 Morro Bay Winter Bird Festival will be January 13th - 16th.This yearly ecotourism event promoting an understanding and appreciation of birds and other wildlife and an awareness of environmental and conservation issues of the Central Coast, while contributing to the well-being of the Morro Bay community. Each year the Festival has grown to […]

Morro Bay Kite Festival

Join us Saturday April 29th and discover one of the most fun FREE events on the Central Coast at the Morro Bay Kite Festival! Hosted on the beach just north of Morro Rock find kites of every size and color soaring in the abundant wind. It's a family event for all ages and lifestyles.

Cruisin Morro Bay Car Show

May 4th - 7th the Cruisin’ Morro Bay Car Show returns for its 27th year in 2023! Starting Thursday evening, rare cars will begin arriving in Morro Bay for registration. On Friday, secure a spot on Main Street for Cruise Night at 6 p.m. as classic and other rare cars cruise past. Continue the "Show […]

IRONMAN 70.3

We are excited to announce that the The IRONMAN Group, will play host to the newest IRONMAN® 70.3® Triathlon here in Morro Bay on May 20th, 2023