Become A Member

View our Membership Brochure for more information and membership rates


What members say

“This organization rocks! Be a member of CCTC–the benefits are fantastic.”
-Tracy Farhad, Solvang Convention & Visitors Bureau

“What I love about this organization is that we can roll up our sleeves–any idea is a good idea and everyone has a voice.”
-Marlyss Auster, Ventura Visitors & Convention Bureau

“If you’re a hotelier, or with a DMO, or with an attraction or winery…everyone can participate, and has an opportunity to tap into what the strengths of CCTC.”
-Marlyss Auster, Ventura Visitors & Convention Bureau

“Personally, the greatest benefit to me has been the networking opportunities.”
-Michele Gogliuicci, Cima Collina Winery

“This group is so collaborative, and that’s important in how we get international and domestic visitations to California’s Central Coast.”
-Jane Howard, Gilroy Welcome Center

Why CCTC and how can it help me?

Tourism means business! The Central Coast Tourism Council (CCTC) is a non-profit organization comprised of Convention and Visitors Bureaus (“CVBs” & “VCBs”) throughout the California Central Coast. CCTC is an organization of tourism and hospitality professionals whose marketing efforts accomplish collectively what no single tourism entity can do alone—promote the entire California Central Coast as a destination and maximize our members’ tourism revenue. The CCTC serves as the Central Coast’s voice in Sacramento, and partners with California Tourism’s global marketing and advertising campaigns.


  • Have your FREE business profile on
  • Receive important notifications about travel and tourism issues
  • Meet and interact with other CCTC members—people with interests similar to yours and resources to use when you need them
  • Attend our Annual Retreat & Planning Conference
  • Advertise in Central Coast Visitor Map and other travel publications
  • Tap into the strength of the State’s marketing efforts

After I Join

Right off the bat, we work with you to get your FREE listing posted on our website. And not just a listing, but an Expanded Listing with large featured images and a link to your website.

You will be invited to attend quarterly board meetings; our annual Retreat & Planning Conference; Committee meetings; advertise and promote your business (some free, some not); and more opportunities are developing all the time.

The success of your membership really depends on you. Our most successful members are those who engage in CCTC’s mission, attend meetings, and participate. We’re a fun bunch though, so join us!

Membership Inquiry

Customer Care

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Advertising Opportunities

Visitors to the Central Coast spend $7.1 BILLION in our hotels, restaurants, shops and attractions every year. Putting your offer in their hands and bringing them into your door is the most important thing you can do for your business. Advertise your business or special event on this website and in the Central Coast Map. Reach a built-in audience as they research their travels on the Central Coast by contacting Public Relations/Advertising/Media.